Walking inside the Olympic Sailing Center, it is difficult to find any advertising medium with non sponsored company trademarks or the like.
Wheelchair supplier
Like the Beijing Olympics, the various partners, sponsors, suppliers, etc. of the Beijing Paralympic Games are also clearly defined. The reporter learned that there are as many as 19 partners for the Paralympic Games, covering more than 10 categories such as communication, crude oil, finance, clothing, aviation, insurance, catering, etc; And there are 10 sponsors, including home appliances, beer, logistics and express delivery, dairy products, etc; There are three suppliers for the Paralympic Games, including laundry products, motorcycles, and leather goods. In addition, there are some categories that reflect the characteristics of the Paralympic Games, such as spectrum analyzer suppliers, prosthetic and wheelchair repair suppliers, etc. According to the relevant person in charge of the Olympic Sailing Commission, once these partners, sponsors, and suppliers are determined, they enjoy special brand protection policies in accordance with relevant brand protection regulations within the Paralympic Sailing venues. In principle, items of the same category are not allowed to appear in the venue, and even if they do appear, their trademarks must be fully covered. Items that are not within the scope of partners, sponsors, or suppliers, although usable, must also undergo brand coverage.
The power socket has also been patched
Before the Olympic Sailing Competition, the Olympic Sailing Committee conducted a brand coverage "mobilization" - all staff compared various brand trademarks on their desks and workplaces, and immediately covered them with tape if any non sponsored enterprise brand trademarks were found. After the Olympic Sailing Race, in order to strictly protect the brand of the Paralympic Sailing Race, the staff of the Olympic Sailing Committee conducted relevant inspections and repairs. Once any tape was found to have fallen off, it was immediately reattached.
This afternoon, the reporter wandered around the Olympic Sailing Center and found that it was difficult to find a brand trademark of a non sponsored enterprise in the entire venue. The brand logo of the direct drinking water equipment located in the athlete preparation area is still tightly covered by white tape; On the mobile phone quick charger in the main operation center, its brand logo is also hidden without a trace of exposure; Even a small power socket in the media workroom of the media center has not escaped the fate of being covered with a small trademark. The two Olympic Games are equally exciting and have almost the same brand protection standards. We cannot relax our requirements just because the scale of the Paralympic sailing competition is small, "said the person in charge of the Olympic Sailing Committee.
There are also regulations on athletes' attire (manufacturers of elderly commuting vehicles)
The reporter learned that, just like in the Olympic sailing competition, the uniforms of athletes and officials participating in the Paralympic sailing competition, as well as the uniforms of spectators, journalists, etc., must also comply with relevant brand control regulations. The only difference is that certain forms of advertisements can appear on the number cloth of Paralympic sailing athletes.
The specific brand control regulations are: one production trademark can appear on each athlete and official uniform, with a maximum area of 20 square centimeters; One production trademark can appear above and below the waist of the jumpsuit, but it must not be placed too close, with a maximum area of 20 square centimeters per piece. Each accessory (2 pieces per pair of gloves) can display one manufacturer logo, with a maximum area of 6 square centimeters; Two production marks can appear on protective masks (such as goggles, sunglasses), one on each side above the ear, with a maximum area of 3 square centimeters per mark. Each pair of shoes and footwear (2 pieces per pair) can have one production trademark, with a maximum area of 6 square centimeters. Normal production trademarks may appear on the uniforms or clothing of audiences, media reporters, etc., but they must not be intentionally displayed or used for advertising purposes, and "group logos" should be avoided. The uniforms or clothing of members of the Olympic family, other VIPs, and their entourage may display normal production trademarks without strict quantity and size requirements, but they may not be intentionally displayed or used for advertising purposes. The uniforms or costumes of participants or performers in event ceremonies, including opening and closing ceremonies and award ceremonies, as well as the props used, shall not bear any brand trademarks.
Serious consequences for non-compliance with regulations
According to relevant regulations, no one in the venue is allowed to intentionally display or use any allowed brands for advertising purposes, and group logos will be prohibited from appearing; Athletes, team officials, technical officials, and award presenters are not allowed to bring any equipment or devices to participate in any ceremony or interview, except when leaving the competition venue to be interviewed in the mixed zone. However, they are not allowed to intentionally bring equipment or devices into or through the mixed zone in an excessively displayed manner; No one is allowed to bring any form of promotional flags or slogans, advertising flyers, national flags with commercial logos, promotional items into the venue, nor is it allowed to sell or distribute any products, clothing or other items with corporate logos in the venue, but it is allowed to bring the national flag/regional flag of the country/region.
All customer groups of the Beijing 2008 Paralympic Games, as well as all other licensed and ticketed personnel entering the venue, must comply with relevant brand protection regulations. Any violation of brand protection regulations may result in the loss or revocation of the participant's eligibility to compete, participate, or watch the competition, and may also be subject to relevant penalties.
